BRAND IDENTITY

The core idea of this project, was to learn how to create a visual identity by selecting an old Portuguese brand or establishment and giving it a fresh new look. The goal was to breathe new life into its image, preserving elements that reflected its history and tradition, while modernizing its design to resonate with today ́s audience. Through this process, I gained a deeper understanding of the power of visual identity in shaping how brands position themselves in the market and envolve without losing their essence.